A marketing video of creative makers for Derby Museums' Christmas campaign
A still from the stop motion with a selection of gifts stocked in the shop
About the video
We produce videos for businesses big and small in Derby, but it was especially fun to create a marketing campaign video featuring about 10 to 15 of them all in one go!
Derby Museums commissioned us to produce a short stop motion video for it’s ‘Let’s Make Christmas’ marketing campaign, showcasing a selection of beautiful handmade crafts from local makers and designers.
It was optimised for social media and is featured under the hashtag #LetsMAKEChristmas19 on Instagram, Twitter and Facebook.
The campaign is designed to drive footfall to the Museums & Art Gallery shop, so if you’re reading this in time for the big day, you know where to go!
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Production notes
This video used a stop motion technique - great for highlighting props and products in a fun way, bringing them to life
We transformed the back bedroom into a small lightroom and studio, using everything that came to hand like plasterboard
We’re just in the process of finishing our home studio, so hope this will be the last makeshift studio for animations!
The flat lay backgrounds were really boosted by the coloured card and paper arranged on angles to give the frame more interest
Rachael also made a series of small cone Christmas hats for the soft toys, which added to the whole Christmas vibe and boosted their cuddliness - hopefully a good selling point for anyone watching too!
The lighting rig was important in this one, as stop motion is prone to disruption by small shadows and movements
Equally, the soundtrack (as always) paved the way for the pace and tempo of the video as a whole, so making a good choice in collaboration with the museum team paid dividends
What they said
The whole team at Derby Musuems has been a joy to work with and they had some lovely things to say about the finished piece of work:
“Hi Rachael, we love it, really happy – thanks!”
For more of our videos and films, check out our channel on YouTube (don’t forget to subscribe for the latest releases!).
If you’d like to commission a marketing video for your upcoming campaign or would like to talk about a campaign, do get in touch.
