June 2024 blog ideas: sanctuaries, garden parties & travel
By June, summer mode is firmly on for people as they think about how to live in and enjoy their garden or home during the summer months ahead. This is a great chance for gardens and interiors brands to take advantage of that surge of early summer interest through helpful blog posts on their websites.
As with last month, we’ve selected a handful of themes for your June blog posts that will resonate with your audience. In our June edition of blog post ideas for interiors and garden website blogs (ideal for interior designers and garden designers!), we look at creating summer spaces inside and outside; planning garden parties; making summery relaxation spaces indoors; plus thinking about travel: incorporating travel souvenirs and garden care when on holiday.
In this article:
Creating a Summer Sanctuary:
Planning Summer Soirees:
Creating Spaces to Lounge Around:
Getaway Plans: House and Garden
Wildings is a website designer for small businesses. Our studio is based in Torquay, Devon, and we provide small business website design for creative, hospitality & lifestyle businesses across the UK (like garden designers, interior designers, architects, floral designers and more!). In this series for garden and interiors brands, we’re looking at how to get inspiration for writing content on your website blog to attract potential clients and boost your SEO presence in organic Google results. Explore the series on blog post ideas for garden & interiors websites →
Here are blog post ideas and suggested blog titles for your garden or interior brand to use this June around creating spaces that are sanctuaries in the summer heat; planning summer soirées that integrate well between the garden and interior; plus how to ensure your garden is still alive after you come back from holiday!
1. Creating a summer sanctuary
Elevating your Outdoor Space (for garden brands)
Once the summer season gets into full swing in June and the weather trends warmer and drier (hopefully, if you’re in the UK!), the garden becomes a main attraction for homeowners. Key aims for people’s gardens are enjoying the lush, dense summer foliage and being able to relax and get away from work or rushing around.
In your blog content, make sure to provide tips for your garden brand audience on maximising outdoor spaces with lush greenery, cosy seating areas, and vibrant blooms to evoke a sense of tranquility and escape. Don’t forget to be multi-sensory, so include suggestions of summer scents to add to help you unwind; lavender, camomile jasmine, sounds like water and swishing grasses.
Sound and scent are incredible evocative so worth building into garden brand blogs to appeal to readers.
Here are some suggestions on elevating outdoor spaces from Google’s ‘People also ask’ section to get you going:
How can I make my outdoor space more usable?
How can I make my outdoor space look bigger?
How can I upgrade my outdoor space?
How to maximize space in a small garden?
Example from Melanie Lissack Interiors: Creative Ways To Elevate Your Outdoor Space
Transforming Your Interior into a Summer Oasis (for interior brands)
For interior brands’ audiences, the onus will be on bringing the summer vibes into the home so there is synergy between inside and outside. Because of the long dark winters in the UK, this is a great blog topic to run with, targeting those who are thinking about how to maximise the summer season before Autumn returns.
Use your blog posts to show that you understand the world of your ideal interior design clients or brands in the interior space.
Discuss how interior designers can incorporate light, airy elements and summer-inspired decor to create a refreshing sanctuary indoors. Candle scents that help you unwind, the use of natural materials like wood and stone
Here are some suggestions on summer interior ideas from Google’s ‘People also ask’ section to get you going:
How to make your room more summery?
How to decorate the house for summer?
How to decorate your bedroom for summer?
How do you spice up a boring room?
Example from Pooky LIghting: Seasonal interiors inspiration: six ways to bring summer into your home
2. Planning Summer Soirées
Setting the Scene (for garden brands)
June onwards is the time of year for summer soirées in the garden, so this is a fantastic blog topic for garden brands, particularly garden designers. As above, show through your blog posts that you understand the world of your ideal garden brands or if you are working directly with private customers, their challenges and aspirations for their gardens.
Offer guidance on how to design a picturesque setting for outdoor gatherings (summer soirées and quintessential English garden parties) , including tips on layout, lighting, and how to plan your patio area as part of the wider garden.
Here are some suggestions on planning summer garden soirées from Google’s ‘People also ask’ section to get you going:
How to get your garden party-ready
Ways to prime your garden for spring and summer parties
How to make your garden summer party-ready
Tips to get your garden ready for summer entertaining
How to prep for a summer of garden parties
Example from The Oxfordshire Gardener: Get Your Garden Summer Party Ready
Planning your space (for interior brands)
Summer greenery and foliage (not to mention flowers) add a huge amount to summery interior design, plus a well-planned interior space is essential for a successful summer soirée if the weather is poor.
Interiors brands can help and educate their clients a great deal through good content on this topic so that the interior design of a home matches the drama and interest of the garden in summer.
Provide tips for rearranging furniture to create a more spacious and airy feel to mingle with guests. Showcase your skills in thinking about spatial layout and flow.
Here are some suggestions on planning your interior space in summer from Google’s ‘People also ask’ section to get you going:
How to prepare your home to host a summer soirée
Tips for hosting a summer soirée in your home
Ways to prepare your home for a summer soirée
Pro tips for summer soirée home prep and cleanup
How to make your home the best place for a summer soirée
Example from Lindye Galloway: How to Have a Summer Soirée
3. Creating Spaces to Lounge Around
Outdoor Lounging Essentials (for garden brands)
Interest in garden furniture and accessories sky rockets in June as customers look to make the most of their garden and the summery weather. Using your website blog to post about garden and patio lounging items is a great approach for garden brands.
Share tips on selecting durable yet stylish outdoor furniture, textiles, and accessories that encourage lounging and leisure in the garden or patio. Daybeds, loungers, hammocks and seating recommendations.
Here are some suggestions for garden furniture tips from Google’s ‘People also ask’ section to get you going:
What is the first thing you should consider when selecting patio furniture?
What type of furniture is best for outdoors?
What outdoor furniture holds up the best?
Is expensive garden furniture worth it?
Example from London Stone: How to Choose Garden Furniture
Designing Cosy Indoor Retreats (for interior brands)
Cosy often conjures curling up inside in the winter, but summer cosiness is a good blog idea for interior brands: being wrapped up in the dense, verdant and lushness of summer. For interiors, its a way to evoke that sense of being enveloped by the summer season at its height and how it stimulates all the senses.
Explore interior design strategies for crafting inviting lounging areas within the home, from cosy reading nooks to plush seating arrangements ideal for relaxation.
Here are some suggestions on cosy summer interior ideas from Google’s ‘People also ask’ section to get you going:
How to create a cosy summer home interior
Creating a hygge (cosy) home for summer
How to create a summer-inspired interior design
How to create a cosy summer home
Hacks to create a cosy home this summer
Example from Cate St Hill: Simple ways to update your home this summer without buying anything new
4. Getaway Plans: House and Garden
Tips for Garden Care While Away (for garden brands)
June onwards is of course a popular time of year for holidaying and vacations, so garden brands can help people manage the gardens they leave behind, ensuring all the hard work doesn’t go to waste through heat or drought.
Garden brands can publish blog posts on caring for the garden to catch the attention of their audience who are unsure about what to do before going away from their garden on holiday.
Offer guidance on watering schedules, plant maintenance, and pest control methods to ensure gardens thrive in the absence of homeowners.
Here are some suggestions on holiday garden care from Google’s ‘People also ask’ section to get you going:
What to do with the garden when on holiday?
How to water garden plants while away for 2 weeks in the UK?
How to stop plants drying out when on holiday?
How do you keep tomatoes watered while on holiday?
Example from Thames Valley Landscapes: How to Keep Your Garden Healthy Whilst on Holiday
Integrating Travel Finds Into Your Decor (for interior brands)
Lastly, people often get lots of inspiration while away on holiday or come back with souvenirs or mementos - not to mention flocking to RightMove to indulge moving into their dream holiday home! This is a great chance for interior brands to tap into interest in how to incorporate foreign or travel ideas into interior design back home.
Provide creative ideas and examples for incorporating travel souvenirs, such as textiles, artwork, or handicrafts, into existing interior design schemes to add character and tell a story.
Here are some suggestions on weaving souvenirs into interior decor from Google’s ‘People also ask’ section to get you going:
How to decorate with travel souvenirs?
What to do with travel mementos?
Where can I display travel souvenirs?
How to decorate a room with a travel theme?
Example from Roselind Wilson Interior Design: Wanderlust – Add a global mood to your interior without leaving home
