Your brand is the bedrock of everything your business stands for and the blueprint for everything you do; if it is unclear or out of kilter, the knock-on effects can be profound and far-reaching. If you've had that sense of confusion and lack of clarity that continually makes decisions hard, it's likely your brand needs attention. A brand audit helps you understand where your brand is working and where it needs improvement, plus how to achieve that in a very practical way. This can save you time, money and wasted resources, plus gives you peace of mind that you are on track.

What’s different about your brand audit?

In a nutshell, our holistic and personal approach. You'll often hear brand experts saying your brand is not your logo; in fact, your brand can be defined as 'your customers total emotional experience'. In other words, it's what your customer makes of your brand, rather than anything you say about it. In this way, our brand audits are totally centred on your ideal client and how you can better influence that experience and interactions with your brand. We examine your brand with your business, services and values in mind, so that you don't just get short-term fixes (although there will be some quick-wins), but strategic insights that can produce long-term improvements.

First of all, in our brand audits, we don’t cover your whole brand in one go.

Branding is a big area with hidden depths, so it is not feasible to cover every aspect in one go.

Plus, people find it overwhelming and struggle to know what to do afterwards.

instead, we split our brand audits into two.

If you want to look at your internal branding, so ironing out the fundamentals of your audience, services, brand statements & messaging or competition and market positioning, an Internal Branding audit is for you.

If you want to focus more on the visual side of your brand, an External Branding audit will help you gauge the health of your aesthetics (logo, typography, colour palettes), strength of your brand archetype or how effective your use of colour psychology is.

When it comes to any big decision, if you know the facts and are aware of factors that could affect the outcome, you gain clarity and confidence to take the next steps. A website audit helps you understand where your website is working and where it needs improvement, plus how to achieve that in a very practical way. This can save you time, money and wasted resources, plus gives you peace of mind that you are on track.

What's different about your website audit?

In a nutshell, our holistic and personal approach. To say website effectiveness is all about SEO, for example, misses the point. We examine your website with your business, brand and customers in mind, so that you don't just get short-term fixes (although there will be some quick-wins), but strategic insights that can produce long-term improvements. We also put all of that in terms that you can understand and talk you through it personally, so you feel like we are in it with you, rather than throwing a cryptic piece of paper and you and walking away.

Our recommendations will focus on giving you the insights and developments that you can implement with confidence, whether small things that you can do, or jobs you can pass to a designer or developer. We'll indicate areas that might need more specialist help and advise you on how you can commission an expert to help you.

What if I decide I'd prefer you to implement the recommendations?

It would be a pleasure! We love branding and website design - both are within our core services. Having completed your audit, you will be in an excellent position with new clarity and confidence to decide what to do and commission following design or development work. If you'd rather work with someone else, we'll put you in touch with trusted, experts that we know. If you want to discuss a bigger project, we're happy to discuss this with you further.

What if I lose the recommendations?

We'll upload the recommendations and any materials to a personal, dedicated online client portal for you, which you can access securely whenever you want and for as long as you want.

We avoid using jargon or any terminology that you won't understand. If we have to use any technical terms, we'll explain them simply and include any definitions in your audit for you to refer to afterwards. We want you to go away feeling both educated and inspired!

When you want to book a brand audit, we take a small deposit and agree a date with you for the in-person session; and once you've had the session with us and received our recommendations, you'll settle up the balance with us.

If you work backwards from the date of your in-person audit session with us, maximum two weeks to allow you to fill in an initial questionnaire, us to complete our evaluation and prepare your recommendations.

We are a small, busy family-run business, and are dealing with regular enquiries and committed to projects. This means that there is often a lead time and we can't undertake last-minute jobs. We'd also advise you to slow down while taking stock of your brand so that you capture the most important strategic insights that will lead to meaningful, healthy growth. Our brand audit is designed to allow you to do that and save you time and expense later, as you will be clear and confident on what you need to do.

A brand or a website audit starts from £300 and VAT is not applicable at the current time.

Because of the sheer breadth and depth of analysing your branding and website, we don’t combine the audits.

We also find that the two audits together simply generate too many things to think about, leaving you feeling overwhelmed.

By undertaking a brand or a website audit separately, it makes it much easier to get things sorted, plus you can always book a follow up audit.