Branding | Website Design | Premium Print
Branding & website design for a Salcombe interior designer
Joanna Tucker Interior Design is an interior designer based in the achingly-beautiful Salcombe, South Devon. It’s headed up by Joanna who designs interiors for homeowners and specialises in second homes and holiday lets in the highly-sought after Salcombe area.
The essence of Joanna’s interior design brand is aspirational, meaningful and calm, and the things she wants her clients to experience through her brand include: approachable, fresh, calm, natural, relaxed, earthy and engaging.
When we first met Joanna she was lacking confidence in her branding, as she’d set it all up herself but wasn’t in love with it. She wanted to establish a distinct brand style that attracted the right clients, and one they wanted to buy into, rather than merely Joanna’s Salcombe location.
The key thing Joanna wanted was a new brand that reflected her plus a process to bring her the boost of renewed internal confidence and clarity.
Services & Scope
Brand Strategy
Brand Identity
Website Design
Print Liason and Stationery Design
Featured Photography
The brief
At the heart of Joanna’s interior branding was a structured set of Brand Strategy sessions, through which we established not only who her interior design is for, but how she specifically helps her clients to achieve what they most value. We understood what it feels like to be railroaded as a designer compared with the joy of having a free rein. Our branding process helped make Joanna’s standout aesthetic crystal clear - with the aim that she become known for her signature look (rather than downtrodden as a convenient local choice).
Our approach with Joanna was to design not just a website, but an entire visual identity so that she could say, ‘it’s completely me’; one that oozes style and gives her the confidence boost she needed. By going deep into her unique qualities and her ideal customers, we aimed to create an identity that would propel her forward and give her deep-rooted confidence to go after her most meaningful work - no more imposter syndrome!
The end branding was designed to resonate with her ideal clients and repel the ‘wrong’ kind of clients, saving her time and aggravation in the marketing and sales stages of her work. Crucially we helped Joanna understand what’s unique about her brand and style, so that she can stand out and show her ideal customers not simply what she can do, but what she can do for them.
The Outcome
Through our branding work, Joanna has experienced an elevated look and first impressions as an interior designer in Salcombe. This has given her vital fresh confidence to command the value she’s worth in the Salcombe market and avoid wasting time with clients who are not a good fit.
We elevated Joanna’s brand aesthetic as an interior designer in Salcombe to launch her into a season in which more of the right customers start to gravitate to her and put off those with ‘a broken fence’ - clearly not a good fit! Her love of textures, patterns and materials and a deep connection with the geographical location allowed us to pour lots of creativity into Joanna’s brand.
We set up Joanna on the Squarespace website platform giving her an user-friendly and intuitive experience, plus included training so she can complete day-to day-updates, plus show off her best work to attract similar clients.
Preview & interact with Joanna’s website below