BRANDING
In the Nude
In the Nude is a feel-good, inclusive lingerie brand that seeks to make you feel good in your own skin. It’s for petite or plus-sized bodies and is designed with a one-size fits all motto
It’s a female-strong brand that wants to empower women to feel bold and sexy.
Brand Values
Inclusive
Empowering
Sexy
Glamorous
THE BRIEF
For In the Nude we wanted to create an identity that felt timeless, glamourous and sexy. We chose the snake as the hero of the emblem which symbolises rebirth, transformation, healing, fertility and desire. It felt apt to use it as part of a brand whose product sits next to your skin and whose goal is to help you feel confident in your own skin.
