Welcome to our series on website design for garden designers, featuring the beautiful Kerianne Fitzpatrick garden designer above by Meg Lovell photography
Garden website design for garden & landscape designers
Tips, advice & considerations: garden design is incredibly visual so a good website design for a garden designer needs to reflect the nature of planting, landscape and colour. Equally, a garden designer’s website shouldn’t just be about the photography: it’s important to craft a journey for visitors that leads them to take action and make enquiries.
This series is for garden designers, but also many other brands in the garden space, such as landscape designers, landscape architects or brands that value the natural world and want to draw that into the visual impact they create on their website.
Our initial blogs below for garden designers and brands in the garden space focusses on branded photography or brand photos for garden websites.
We’re a Devon branding agency in Torquay, providing website design services for businesses: brands in the garden space across the UK (like garden designers and landscape designers). If you’d like to find out more, explore our website design services for small businesses and how we can help you maximise your small business brand via your website. Or get in touch with our website design studio in Torquay →
A garden designer's tips on planning small garden spaces
Our reflections on the elements a garden designer used to design a beautiful garden for a small space. This is based on our visit to Kerianne Fitzpatrick and TJ Kennedy’s award-winning show garden at BBC Gardener’s World Live: ‘Beauty in Small Spaces’.
Why is brand photography so important for garden designers?
Images on a garden designers’ website are absolutely crucial - gardens are very visual, so good imagery is vital, but at the same time it can be tricky to get images for garden design websites. Partly, this is because planting plans can take time to mature. It can also be overwhelming as a garden designer to know where to start in getting beautiful, high-impact photography that truly sells your garden services. In this blog we've been chatting with a brand photographer about branded photos and imagery for a garden designer’s website: starting from the beginning and unpack why it is so important to take advantage of the magic of professional brand photography. In the instalment that follows, we’ll share tips and tricks so that you can capture stunning images of your garden designs, putting them in the best light possible.
How to get great brand photos for your garden design website
When it comes to images on your website, if you’re a garden designer or landscape designer, it’s vital that every page paints a vivid picture of the impact of your garden designs and what it’s like to work with you. We can’t stress this enough, brand photos should fulfil a number of important aims, such as showcasing your vision for garden design; your particular way of working; where and how you gather inspiration; and how you can help bring client’s dreams to life. Great brand photography for garden designers is all about how you help clients, not how great you are or blowing your trumpet. That should be self-evident, as customers don’t want to hear bragging; they want to know how you can help them. In this second instalment we’ll get into the nuts and bolts of how to commission brand photography for your website and how to make that a success.