July 2024 blog ideas: classics, boho, adventure & cult faves
July comes hot on the tail of the Summer Solstice and Midsummer’s Day - RHS Hampton Court, Wimbledon, Henley Royal Regatta - so is one of the most exciting months of the year. The same can be said for blog posts on your website! There’s so much summer inspiration you can get your teeth sunk into through your blog if you’re a garden or interior brand - July is definitely not a time to wind down for the school holidays.
If you’re new to this series, every month we take inspiration from Pinterest’s hot trends for the upcoming month. The trends for July 2024 are: Classics, Free Spirit, Find Your Adventure & Fandom. We use these as a springboard for blog post ideas for businesses like garden designers and interior designers. Why? These ideas are seasonal and viral moments that are likely to drive Google searches, so you can use them as inspiration for your content and harness search traffic for your website.
In this article:
Classics: The classic English summer edit for your home or garden
Free spirit: Embrace bohemian vibes for your home or garden
Adventure awaits: Clever ways to have an adventure in your own home or garden
Cult faves: Iconic design for your home or garden
Wildings is a website designer for small businesses. Our studio is based in Torquay, Devon, and we provide small business website design for creative, hospitality & lifestyle businesses across the UK (like garden designers, interior designers, architects, floral designers and more!). In this series for garden and interiors brands, we’re looking at how to get inspiration for writing content on your website blog to attract potential clients and boost your SEO presence in organic Google results. Explore the series on blog post ideas for garden & interiors websites →
Image The Home of Ash: Timeless Elegance: 36 English Garden Design Ideas for 2024
Image Newbury Home: How to Create an English Cottage Garden
Without further ado, these are your July blog post ideas to use to help you write interesting and engaging blog posts on your website, if you’re a garden or interior brand.
1. Classics: The classic English summer edit for your home or garden
How to get the quintessential English look for your home or garden
There’s nothing like an English summer and July in England is the hottest month of the year, believe it or not! The classic English summer look never goes out of fashion as it combines all the best principles of style, so is an excellent springboard for blog post ideas in July.
For garden brands, the English summer look is highly sought after because it manages to combine a rustic old-worldly feel with a high degree of sophistication. There’s also the fact that unpredictable summer weather means it is fleeting and ephemeral, so all the more magical when everything comes together.
Businesses in the garden space can structure blog post content around helpful garden content pillars such as layout (e.g., cottage, formal, landscape); structures; and garden accessories.
For interior brands, the same is true for the inside of classic English homes in summer. In your blog content you can easily talk about the key elements that make for that unmistakeable English summer look. These include the timeless colour palettes, quality fabrics and archetypal furniture styles.
Classic English blog post suggestions for garden brands
Classic English garden designs perfect for the summer season that include English garden styles
How do I make my own English rose garden?
Garden gazebos, arbors & trellises: what’s the difference & which to use?
Decorating your garden: greenhouses, rhubarb pots & glass cloches
Example from Urban Earth: English Garden Design Ideas: British Landscape Secrets
Classic English blog post suggestions for interior brands
How to achieve the charming and cosy feel of an English cottage in your home
How to blend antique English furniture with contemporary decor
Exploring traditional English fabrics and how to use them in home decor
Seasonal decorating tips for bringing English classic style into your home this summer
Example from The Original Chair Company: A Guide To English Country House Style
2. Free spirit: Embrace bohemian vibes for your home or garden
How to infuse bohemian aesthetics into your home or garden
The month of July comes with a care-free attitude thanks to holidays, the summer sunshine and the profusion of flowers, so is a good time to embrace a more bohemian aesthetic for the season. This free-spirited month lends itself to revamping your garden or interior space.
We love the way boho or bohemian aesthetic carries a sense of ‘sit and wait a while’, plus carrying no hard and fast rules.
For garden brands, the bohemian vibe is all about enhancing the experience of the outdoor spaces in a relaxing, muted and peaceful way - we’re not talking about maxing out flower power! You can pick up on this in blog posts to do with outdoor furniture, especially things like hammocks; lighting for creating an atmospheric mood; and of course boho-inspired textiles for a tactile experience.
For interior brands, there is lots of crossover as the same principles apply to the inside of the home. The aim here is a layered, textured and immersive experience. Interiors blog content can focus on eclectic decor choices; layers of textiles for decoration or comfort; characterful but calming house plants; and vibrant colours (although maybe not the full 1960s experience!).
Boho blog post suggestions for garden brands
Boho garden ideas for a lush bohemian oasis
Ways to welcome boho style Into your garden
How to design a contemporary bohemian garden
Example from Sloane & Sons: 13 Boho Garden Ideas For A Lush Bohemian Oasis
Boho blog post suggestions for interior brands
How to make your home more bohemian
How to achieve boho style without too much colour
Bohemian Chic decorating ideas for the home
Example from Hemmings & Wills: A Homeowner's Guide to Boho Interior Design
3. Adventure awaits: Clever ways to have an adventure in your own home or garden
How to add an adventurous twist to your home or garden
It’s true that there’s nothing new under the sun when it comes to July blog post ideas for gardens and interiors brands. However, there’s plenty of scope for adding our own style or twists to well established trends. Adventure in gardens or interiors doesn’t necessarily need to be large scale - small details can delight!
For gardens brands, this can be all about highlighting how to bring unexpected surprises into the garden experience or the journey that people take as they move through it. There’s nothing more delightful than turning a corner in a hard to be confronted by a surprise feature or unexpected view.
For interior brands, again, there is a lot of synergy between the outside and inside. The key to adventurous interior design in July is bringing some of those outside elements into the interior side of things. The little details matter, which gives plenty of room to focus down on things like adding exotic textiles, travel-inspired artwork or unique lighting fixtures.
Adventurous blog post suggestions for garden brands
Fire pits and outdoor camping in the garden
Eco-friendly garden updates using recycled materials or sustainable products
How to design an adventurous garden: hidden nooks, winding paths & diverse plantings
What are the best water features for attracting wildlife
Example from Tm Landscapes & Construction: How To Add Interest To Your Garden
Adventurous blog post suggestions for interior brands
How to create nature-inspired interiors in your home
Eco-friendly home decor: ways to add a natural touch
How to bring adventure into your interior design: maps, artwork & furniture
Example from Rachel Nicole: Adding adventure to your home decor with Wallsauce
4. Cult faves: Iconic design for your home or garden
Your personal fave items that no home or garden should be without
Taylor Swift’s Eras tour has been a signature of the summer so far and it’s true to say that there are some cult classic faves when it comes to gardens and interiors. Cult faves is your chance to celebrate true iconic elements that will rightly never go out of fashion.
For garden brands, there are no surprises here: statues, vases, sculptures and structural elements (arches, trellises etc.) are all tried and tested iconic designs that can elevate the garden. Of course, they need to be done well and sympathetically, but they are certainly not passing fads. Make sure to compare this section with the first on classic English style, as the two are complementary.
For interior brands, the same applies as above. You may not necessarily realise certain items are classics, but when you do, it’s hard not to avoid them or go without them in the home! There’s probably a bit more scope here for modern twists, but to choose one: William Morris is a surefire winner as a wallpaper choice with its impeccable balance of colour, style and history.
Cult fave blog post suggestions for garden brands
Parisian park life inspired steel garden chairs & table by Hay
Most iconic ceramic charcoal barbecues, including Big Green Egg
The best ornamental pots (starting with Torc)
From The House Directory: Garden ornaments: Clever ways to enhance your outdoor space
Cult fave blog post suggestions for interior brands
Choosing a statement handmade Italian chandelier by Soho Home
With knobs on: best decorative hardware by Matilda Goad
Top ten ranked timeless wallpaper designs by William Morris
Example from Studio Far West: Interior Design Styles – Classic or Contemporary?
Image Pith + Vigor: 10 Great Evergreen Plants for Pots and Container Gardens
Image Mohd Home Design: Palissade Outdoor Dining Collection by Hay
Image: The Business of Home
