March blog post ideas: Easter nests, hunts & egg decorating

March is best known for the advent of Spring, marked by Easter, but it’s also a month of turbulence. As Winter gives way to Spring, the weather can be highly unstable: statistically, it’s more likely to snow at Easter! We also get the biggest spring tides of the year at the Equinoxes, when day and night are fleetingly in balance. Since March is when nature springs back into life, it provides an excellent opportunity for hospitality businesses to use their website blog content to attract new customers and boost business revenue.

In March’s instalment of blog post ideas, we’re focussing on food, drink and hospitality businesses, such as circular ethos restaurants, speciality coffee shops, organic cafés and boutique hotels. (Last time we focussed on blog ideas for florists at Valentines.) A quick look at Google Trends shows us that search traffic in March is dominated by Easter and Easter-related queries. We want to show you how you can use your blog to tap into this surge in search traffic in March (and then ride it every subsequent year). By doing this, you can attract more visitors, showcase your products or services and increase your chance of sales or enquiries.

If you’re new to this series, every month we take inspiration from Pinterest Trends & Google Trends for content insights. The ideas we share are seasonal and viral moments: this means (a) they occur every year, so you can improve your performance year or year and (b) they are highly likely to drive organic search traffic to your website if you zone in on them. Use the blog post ideas below as inspiration for your content; harness search traffic of your own; and make your website work harder for you!

P.S. If you don’t want to share an Easter nest recipe, Easter egg hunt or Easter egg decorating competition, see below for how you can still capitalise on search traffic.

Read more on why it’s important to generate content for your website blog and how it can boost the visibility of your interiors or garden brand →

In this article:

1. How to make an Easter nest cake or the best Easter nest recipe

2. Easter egg hunt blog post ideas for boutique hotels and country estates

3. Easter egg decorating blog ideas for hospitality businesses

4. What if I don’t want to share an Easter recipe or run an Easter event?

5. A summary of the key takeaways for March blog post ideas

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Wildings is a website designer for small business. We are based in Torquay and offer website design for hospitality businesses in Devon like circular ethos restaurants, speciality coffee shops, organic cafés, boutique hotels and country estates. This is our series looking at how to get inspiration for writing content on your website blog to attract potential clients and boost your SEO presence in organic Google results. Catch up on the previous article, ‘February florist blog ideas: Valentine's, Spring & Easter‘ or explore the series on blog post ideas for garden & interiors websites →

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1. How to make an Easter nest cake or the best Easter nest recipe

Search traffic at Easter in March is dominated by queries for Easter nest cakes and searches for Easter nests (whether with Cornflakes, chocolate or Rice Krispies!). If you’re a circular ethos restaurant, speciality coffee shop or organic café, this is a perfect opportunity to create content on your website blog to attract visitors and then drive bookings. For you, an Easter nest recipe is what’s called ‘content adjacent’; it compliments what you do and offer as and appeals to customers who may like your brand. The point is not the recipe itself or the steps, but capturing highly focussed visitors who are intent on getting this Easter nest experience.

We would recommend creating a great Easter nest cake recipe or Easter nest making tips for creating an Easter nest cake plus include high profile Calls to Action, promotions or features for your business. For example: explore your Easter menu; book a table on Mothering Sunday; or a limited-time offer at Easter at your hospitality business. You don’t need to share any of your kitchen trade secrets in the Easter nest recipe - it just needs to answer the cares and questions people type into a Google search. By being highly focussed on this popular search, you’re more likely to attract the type of visitors who might visit, book a meal or a table at your circular ethos restaurant, speciality coffee shop or organic café.

See below for our suggested blog post ideas for Easter nest cake and recipes.

Easter nest cake blog post ideas for circular ethos restaurants, speciality coffee shops or organic cafés

• How to make the perfect Easter nest cake

  Share a simple, step-by-step guide to creating the classic Easter nest cake, using popular indulgent ingredients that kids love

• Cornflake Easter nest ideas for family baking fun

  Share ideas for families to celebrate the joy of Easter with easy, crowd-pleasing recipes - ideal for little hands to help with

• Tips on crafting the ultimate Easter chocolate nest cake

  Highlight the rich flavours and textures of an Easter chocolate nest cake, perfect for a springtime gathering with friends or family

• Rice Krispie Easter nest recipe made simple

  Offer a quick, fuss-free recipe for crispy Easter nests - talk about creating childhood memories plus the modern favourites (using cereals for ingredients)

• Best traditional Easter nest recipe with our in-house twist

  Explore the origins of Easter nest cakes and share a timeless recipe using locally sourced ingredients

Don’t forget to include a prominent Call to Action in any Easter nest blog to book a table at your restaurant on Easter Sunday or Mothering Sunday at the end of March. Ideally, offer an incentive or a time-limited offer to boost the impact of your campaign.

Read more: How to write brilliant blogs for better website SEO

2. Easter egg hunt blog post ideas for boutique hotels and country estates

Another very popular trend in Google searches in March, leading up to Easter, is the classic Easter egg hunt. This is a blog post idea we thoroughly recommend to boutique hotels or country estates where space is not an issue. As above, the idea here is to provide potential customers with an Easter experience through which they can enjoy time with family and loved ones and some fresh air as nature restarts its growing season. By attracting attention and traffic for the perennial favourite Easter egg hunt, you get the chance to profile your boutique hotel off the back of a popular seasonal event.

By capitalising on the huge spike in demand for all things Easter egg hunt relasted, you can weave in Easter stays at your hotel; a promotion you may be running for the duration of March only; or other experiences on offer throughout Spring. The content focus of the Easter egg hunt gives you a framework on which you can build a huge amount of fresh publicity for your boutique hotel brand. It’s not that your hotel is an Easter egg hunt specialist or the only thing you do, but a supercharged seasonal marketing hook. The other bonus is that customers love experiences and events, so you’re offering a lot of value through the chance to be together, enjoy a shared moment and an excuse to get away from every day life for a short while.

Here are some Easter egg hunt blog ideas to get you going if you’re a hotel or country estate:

Easter egg hunt blog post ideas for hotels & estates

• How to put on a great Easter egg hunt for all ages

  Share tips on designing a memorable Easter egg hunt with creative riddles and clues, perfect for children, teens and adults

• How to plan the perfect outdoor Easter treasure hunt in the countryside

  Tips for setting up an springtime Easter egg hunt in the garden or woods, complete with nature-inspired clues and charming handmade signs

• Rainy day fun: How to host an indoor Easter egg hunt

  Turn an indoor setting into a playful adventure with imaginative clues, themed printables and hidden surprises when the weather doesn’t play ball

• Crafting a timeless Easter egg treasure hunt experience

  Explore the history of the Easter egg hunt and get inspired with clue ideas that add a touch of heritage and fun

• Easter egg hunt printable download for egg hunts at home

  Offer downloadable Easter egg hunt instructions, signs, clues to for families to create an egg hunt of their own at home

When creating your Easter egg hunt blog content for your hotel, don’t forget to make it obvious with a callout box that you are a hotel and that customer can book a table at Easter - perhaps even tie it in with the egg hunt for extra impact.

Read more: 4 burning questions & our answers on improving website SEO with fab content

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3. Easter egg decorating blog ideas for hospitality businesses

The final March and Easter blog post idea is Easter egg decorating. This one is more low-key than an Easter egg hunt, but still a runaway favourite with the public. Easter egg decorating is another experience (or an event you could put on) that appeals because it brings families together to share and create fun memories. Because it is ‘hospitality adjacent’ content, it’s suitable blog topic for any of the businesses we’ve mentioned above (boutique hotels, circular ethos restaurants, speciality coffee shops and organic cafés). Given Easter is a public holiday and usually part of the school holidays, there’s extra interest in Easter egg decorating, which is why it’s such a good piece of blog content.

Our suggestion with Easter egg decorating as a blog topic for hospitality brands is to get creative and go to town addressing all the questions and ins and outs of the various search queries. By doing this, you put your business in the best possible position to capture a chunk of search traffic for this query. As we’ve said throughout this piece, don’t just write the blog, ensure that you incorporate a relevant and timely focus on your business. Whether you are running an actual Easter egg decorating competition, workshop or some sort of Easter promotion, this is where your blog content will deliver for you. Not everyone will want to decorate their egg at home: they may decide to book onto yours. Not everyone will want to be at home over Easter: you’ve given them the perfect opportunity to spend it with your business.

Here are a few Easter egg decorating ideas for hospitality brands:

• Easter egg decoration competition ideas for a countryside celebration
  From nature-inspired patterns to countryside themes, offer creative tips for organising an Easter egg competition

• Top tips, ideas and techniques for Easter egg decorating
  Go into details on egg decorating: traditional and modern egg decorating techniques; natural dyes, botanical prints and garden-inspired designs

• Easter egg decorating ideas inspired by the English countryside
  Egg decorating inspiration from wildflowers, woodland textures and seasonal Spring blooms to craft beautiful, one-of-a-kind eggs

• Easter egg competition ideas for children of all ages and family fun
  Engage children with imaginative themes and nature-based activities, making Easter celebrations fun and an Easter holiday activity idea

• The ultimate guide to hosting an egg decorating event or competition
  Tips for organising a successful Easter egg decorating workshop, event or competition covering everything you need to know

Read more: 10 fundamentals of SEO: our comprehensive list for a tremendous Google-friendly website

What if I don’t want to share an Easter recipe or run an Easter event?

We understand that not every hospitality business might want to run an Easter event, have the space for an egg hunt or feel comfortable sharing an Easter recipe. That’s absolutely fine, but you can still attract search traffic and make the most of the Easter urge.

Here are a few content ideas for your blog:

• Remind people of your core opening hours over Easter, particularly Good Friday and Easter Monday to avoid people making a wasted journey if you’re closed

• Share your special Easter tasting menu

• Remind people of your location or where you are based if they want to visit over Easter

• Create a little Easter guide of what’s going on near you and local attractions so that people can make a day out if they visit you (takes the pressure off putting on a one-off event)

Read more: 5 powerful visual elements of an amazingly-designed website

A summary of the key takeaways for March blog post ideas

1. Write blog content that focusses specifically on the key search terms from Pinterest or Google Trends - be targetted!

2. Use blog content as a springboard to showcase your business or an Easter offer or event - include a callout box or Call to Action

3. Easter search traffic peaks towards the end of March so publish your blog posts by the end of February or start of March at the latest

4. Come back to your blog posts every year, check their performance on Google Search Console and improve them

5. If you don’t want to piggy back running an event or experience at Easter, remind people how they can find you or make a day out where you are

6. Don’t forget to repurpose blog content for social media posts and mention it in newsletters - such a timesaver!

Read more: How to choose the perfect website platform that works for your business

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