Without an audience you have no engagement; if you have the wrong audience, you're building in the wrong direction. Defining your audience is a critical first step in branding. Here are five really quick, easy and actionable tips from Rachael and Simon to help you move in that direction.

Every business is looking for an edge, and often it’s the details that matter. There are a few key (but surprisingly common) things that often get missed on websites; whether you've done it yourself or they're an oversight by someone else.

Video content on social media is extremely popular and platforms are heavily encouraging its use via the algorithm and feature releases. Add in all the clamour of voices from every angle to get stuck in and use the latest features, it can be easy to get swept away in the hype and novelty.

The more elements you add into your branding, the more they serve to reduce the overall impact of your brand, leaving you with a murky result that is not memorable or impactful. Here are five really quick, easy and actionable tips to help you take steps to keep your branding simple, luminous and bright.

Regardless of the industry you are in, the 'about us' or 'our team' page is one of the most visited page after your home page. Don’t squander the chance to build trust - show who’s behind your business and how you stand out from competitors.

To move forward with your business it’s crucial that you take stock of your strengths and weaknesses, looking at the traits that are unique to your brand. This is part three in our series on brand process - an overview of the branding process and providing you with helpful tip on how to increase the impact of your brand.

It’s so important to understand where you are going, what your plans are, what you hope to achieve and who you want to work with. When you can get clear on that you can refocus the branding and design with this in mind.

How to create robust, consistent blogs for your portfolio or general blog on your Squarespace website, paying attention to SEO considerations

How to change images on your site, but also create a helpful workflow that ensures images are optimised for size, width and feed into your SEO performance

A short, punchy video for a paid Facebook advert, promoting The Marriage Course, run by St Werburgh’s church in Derby in collaboration with local Derby social media management company, Status Social.

Part 1 of a short series unpacking key questions on website design, as well as how to avoid pitfalls when considering taking on a professional website designer.

The crux of moving from the fog of overwhelm in a crisis is not only to rally around your audience, but also seriously refine how you offer benefit and value in a compelling way that still wins you sales.

In a time of crisis, how do you market your business and respond to adverse conditions that are stopping people not only buying and engaging with your brand, but others across the board?

In a busy world, we make snap decisions about the value of videos, articles, websites and people. You have only one chance to make a first impression. To win business and referrals, you must show people why they should buy from you.

A short, fun and engaging video for a leading barrister’s chambers in London, announcing the internal promotion of a member of staff to the position of senior clerk

Your brand has the ability to cut through the noise and chaos of the marketplace in a flash like lightning. Equally, it can be a millstone around your neck, cementing your poor standing in your field.

“Perception is reality”, and how people perceive us and our business will potentially affect the business we conduct, or possibly not conduct, with them. It can be difficult and sometimes impossible to overcome a negative first impression.