Tips & resources
A thoughtful blog for businesses & brands
Our blog is all about helping small business owners get clear and confident in their brands. We share tips, insights and advice into what makes for great branding and website design. If you’d like us to cover a topic, get in touch!
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Yellow branding: sunny & bright or sinful & sensationalist?
How to steer between the extremes of the colour yellow (sunny or sinful) or tap into its unique history and cultural associations for your business branding.
Is pink branding a strong choice for my business?
Will I regret using pink in my branding? Find out about the colour pink and whether or not it can work for your business brand
Is red a good colour for my branding?
Want to know whether red is good for your branding? Find out in our guide to the colour red and how to use it for amazing business branding
How to get the best from orange for your branding
Why the colour orange is an excellent choice for small businesses in their branding; plus we unpack its colour psychology and the power brands can harness through orange.
Why purple might be the perfect colour for your branding
Why the colour purple is an excellent choice for small businesses in their branding; plus we unpack its colour psychology and the power brands can harness through purple.
Colour blue: is it a safe bet for business branding?
Why the colour blue is such a popular choice for small businesses in their branding; but how to work with blue to stand out from the corporate crowd in your branding.
3 reasons to use the colour green confidently in branding
Why the colour green is an excellent choice for small businesses in their branding; plus we unpack its colour psychology and the power brands can harness through green.
3 brilliant reasons to use the colour brown in your branding
Our top three reasons to stop hating the colour brown; consider using it in your branding; and how your small businesses can benefit from its power as a colour