Video may be all the rage and on the tip of everyone's tongues, but finding the right videographer and commissioning a great video can be elusive.

A lively, engaging one-minute video may sound pretty straightforward, but it's surprisingly easy to get wrong. Imbalanced, poor tempo, unclear message, no obvious action. If you've been in that place, here are five things to consider when planning the next one-minute promo video for your business:

Video content on social media is extremely popular and platforms are heavily encouraging its use via the algorithm and feature releases. Add in all the clamour of voices from every angle to get stuck in and use the latest features, it can be easy to get swept away in the hype and novelty.

A short, punchy video for a paid Facebook advert, promoting The Marriage Course, run by St Werburgh’s church in Derby in collaboration with local Derby social media management company, Status Social.

A short, fun and engaging video for a leading barrister’s chambers in London, announcing the internal promotion of a member of staff to the position of senior clerk

A short, fun and engaging video for a leading barrister’s chambers in London, announcing the internal promotion of a member of staff to the position of senior clerk

A showcase video for a London barrister’s chambers conference avoiding the usual boring, predictable elements from legal marketing