Tips & resources
A thoughtful blog for businesses & brands
Our blog is all about helping small business owners get clear and confident in their brands. We share tips, insights and advice into what makes for great branding and website design. If you’d like us to cover a topic, get in touch!
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The English Oak: 6 lessons for a strong brand
The English Oak is the quintessentially British tree. We’ve reflected on this mighty tree and put together six branding lessons that you can learn to help make your business brand strong and enduring.
16 areas to update when you rename your brand
It’s easy to get caught up in the excitement of rebranding your business, including a new name, but there is a long list of things that goes with that, so don’t get caught out.
How to rebrand: clarifying your brand purpose, mission & vision #2
Every business should take the time to grapple with WHO they are, WHY they’re doing what they’re doing and HOW they want to change the world.
How to rebrand: The Wildings Studio creation story #1
The transcript from an IGTV in which Rachael revisited the creation story of Wildings Studio (formerly The Apple Yard), & why this is important for any business & when rebranding.
How we put a brand together: Behind the scenes with Rach
Rachael talks about how we put together our business brand, Wildings Studio, a South Devon brand studio in Torquay working with creative businesses
5 tips to commission a great video
Video may be all the rage and on the tip of everyone's tongues, but finding the right videographer and commissioning a great video can be elusive.
5 tips to design an awesome enquiry process
A new enquiry is a great feeling, but that initial impact can quickly tail off, if your branding fails to convey the value you offer. Sloppy templates, weak processes or bland visuals can mean a lost lead and disappointment.
5 tips to help unblock enquiries to your website
If your website gets traffic, but few sales; or performed well initially and then tailed off, you may have an issue with conversions. Here are five really quick, easy and actionable tips to help free website blockages.
5 tips on planning a must-watch promo video
A lively, engaging one-minute video may sound pretty straightforward, but it's surprisingly easy to get wrong. Imbalanced, poor tempo, unclear message, no obvious action. If you've been in that place, here are five things to consider when planning the next one-minute promo video for your business:
How to use customer profiles for insight & impact in your branding
If branding is to make an impact in your overall marketing (and hopefully that’s your aim), it needs to start with the customer first, identifying and defining that ideal person you would like to work with.
How to define your ideal customer for maximum brand impact
Without an audience you have no engagement; if you have the wrong audience, you're building in the wrong direction. Defining your audience is a critical first step in branding. Here are five really quick, easy and actionable tips from Rachael and Simon to help you move in that direction.
5 tips for a more professional & less DIY website
Every business is looking for an edge, and often it’s the details that matter. There are a few key (but surprisingly common) things that often get missed on websites; whether you've done it yourself or they're an oversight by someone else.
5 essentials of a powerful, effective promo video that engages with your audience
Video content on social media is extremely popular and platforms are heavily encouraging its use via the algorithm and feature releases. Add in all the clamour of voices from every angle to get stuck in and use the latest features, it can be easy to get swept away in the hype and novelty.
5 tips to gain visual coherence & impact for your brand
The more elements you add into your branding, the more they serve to reduce the overall impact of your brand, leaving you with a murky result that is not memorable or impactful. Here are five really quick, easy and actionable tips to help you take steps to keep your branding simple, luminous and bright.
5 tips to build trust with your About Us website page
Regardless of the industry you are in, the 'about us' or 'our team' page is one of the most visited page after your home page. Don’t squander the chance to build trust - show who’s behind your business and how you stand out from competitors.
How to pinpoint your brand’s strengths & uniqueness like a boss for success
To move forward with your business it’s crucial that you take stock of your strengths and weaknesses, looking at the traits that are unique to your brand. This is part three in our series on brand process - an overview of the branding process and providing you with helpful tip on how to increase the impact of your brand.
Before you start: tips on how to give your brand focus & impact
It’s so important to understand where you are going, what your plans are, what you hope to achieve and who you want to work with. When you can get clear on that you can refocus the branding and design with this in mind.
Resource: Checklist for consistent, impactful blogs on your Squarespace website
How to create robust, consistent blogs for your portfolio or general blog on your Squarespace website, paying attention to SEO considerations
Resource: Shrink & resize your images for a better, faster Squarespace website
How to change images on your site, but also create a helpful workflow that ensures images are optimised for size, width and feed into your SEO performance
Boost signups for your church's course through a Facebook advert video
A short, punchy video for a paid Facebook advert, promoting The Marriage Course, run by St Werburgh’s church in Derby in collaboration with local Derby social media management company, Status Social.