December blog ideas: Inspiration for festive interior design content
December is the official start of winter: the long dark nights have set in and Autumn is a distant memory as nature hibernates through the cold months. Despite this, if you’re an interior brand, potential clients are looking to bring a touch of magic to their homes. What’s the aim? To get that elusive combination of timeless elegance and nostalgic seasonal charm.
If you’re an architect, interior architect or interior designers, December is a great time of the year to be working on your blog content, publishing blog posts that guide visitors through the behemoth that is the festive season. It’s become a bit marred by commercialism, tackiness and overspending, but the design to capture the essence of festivity still remains. From Christmas tree decorations to the winter aesthetic, we put together a primer of December blog ideas will help you generate blog content for your website.
If you’re new to this series, every month we take inspiration from Pinterest’s hot trends for the upcoming month. The trends for December are: Decked Out, Homemade, Feeling Festive and Memory Lane. We use these as a springboard for December blog post ideas for businesses like architects and interior designers. Why? These ideas are seasonal and viral moments that are likely to drive Google searches, so you can use them as inspiration for your content and harness search traffic for your website.
In this article:
Creative ways to decorate your Christmas tree this December
Embracing the winter aesthetic in your decor ideas
Stylish December design ideas for a festive home
Wildings is a website designer for small businesses. Our studio is based in Torquay, Devon, and we provide small business website design for creative, hospitality & lifestyle businesses across the UK (like garden designers, interior designers, architects, floral designers and more!). In this series for garden, home and interiors brands, we’re looking at how to get inspiration for writing content on your website blog to attract potential clients and boost your SEO presence in organic Google results. Explore the series on blog post ideas for garden & interiors websites →
A stream in a misty valley with woods in Scotland via Unsplash
A Christmas market in Manchester via Unsplash
Frosty trees and branches in a wood in Lancaster via Unsplash
Without further ado, these are your December blog post ideas, if you’re an architect or interior designer: helpful inspiration for interesting and engaging blog posts; attract attention in Google search results; and get people on your website!
1. Creative ways to decorate your Christmas tree this December
The Christmas tree is rightly the centrepiece when you decorate your home in December. However, when done badly, it can stick out like a sore thumb: an awkward disruptive interruption. We love the way your Christmas tree provides the opportunity to bring creativity and fresh style together throughout December. As with all interior design and home decoration, your Christmas tree is very much an individual statement: it reflects your personal style and interacts with the design language of your home at large. December is the perfect time to offer your customers advice and insights into how bespoke tree decorations can work their magic on the Christmas atmosphere.
As ever, your blog is an optimal way to offer valuable advice that builds deeper connections with potential clients. Use your blog to share ideas on how to choose and curate a particular Christmas theme. Focussing on themes when decorating for Christmas or your tree helps create much more impact because of consistency and the feeling that evokes. A couple of themes you could develop include monochrome (for a minimalist aesthetic) or jewel (for a luxurious, opulent aesthetic). Another theme to develop is layering, for example: how to use textured materials (think velvet ribbons), hand-blown glass ornaments or metallic accessories to add more sophistication. We also love bringing a link between outside and inside and using nature and seasons for inspiration, so think about natural or foraged elements. Pinecones, dried citrus or eucalyptus are the usual suspects - can you think of any unusual others?
Lastly, on the whole topic of decorating Christmas trees in December, don’t forget to underline the importance of scale and proportion in home decoration and interior design as a whole. Selecting the right tree size for the sitting room or living space is critical. Alongside this strategic point, layering is another area with plenty of mileage: layering ornaments to add depth and balance. If you can cover some of these bases with helpful, thoughtful tips your blog content will do lots to strengthen your brand image and of course help people get that show-stopping Christmas tree!
Christmas tree decorating blog post ideas for interior brands:
10 luxurious Christmas tree decoration ideas for an unusual festive look
Share inspiration for creating statement trees using opulent materials, unique colour schemes and handcrafted ornaments
How to match your Christmas tree decor with your home’s interior style
Offer tips on aligning tree decorations with modern, traditional, or minimalist interiors for a cohesive festive feel
Elegant Christmas tree themes to try this December
Highlight creative themes like Scandi chic, jewel tones, or nature-inspired designs for an elevated seasonal touch
The ultimate guide to choosing the perfect tree for your space
Provide advice on selecting the right size, shape, and type of tree to complement luxury interiors
Sustainable Christmas tree decoration ideas for eco-conscious clients
Discuss eco-friendly ornaments, natural materials, and reusable decorations to inspire mindful festive styling
Example from Melissa Roberts Interiors: How to Decorate Your Christmas Tree Like a Professional
2. Embracing the winter aesthetic in your decor ideas
December is not all about Christmas: there are plenty of ways to weave in the wider aesthetic of winter, which is so unique. There’s so much more than the traditional reds and greens when it comes to achieving a ‘winter aesthetic’. As we mentioned above, a successful winter aesthetic in terms of interior design is primarily about finding links, connections and mirroring the indoors with the outdoors - this is because it’s nature and the season that drives the aesthetic.
Warm, welcoming and sophistication might seem a bit incongruous, but there’s actually a pleasing balance of inside and outside: the winter palette is actually sharp and very refined, often dominated by black, white and bright light; the indoor element is reflected in feelings of warmth and welcome. This is why the winter aesthetic works so well when you can bring them together sympathetically.
As such, when it comes to writing blogs that appeal to potential clients looking for the winter aesthetic, think about how to highlight the colour palette that we get from the winter landscape (soft greys, frosty blues and neutrals or pastels). Texture and layering are again key elements: explore how cosy textiles add depth and warmth to a space (e.g., cashmere throws, sheepskin rugs or velvet cushions). For those who appreciate a more modern approach, metallic and matte finishes (think brushed brass or matte gold) can allude to the Christmas or festive season without overwhelming the look.
Lighting is another way to embrace the winter aesthetic, and while lighting plans and psychology are a whole area of themselves, you can give a lot of value through exploring everyday lighting (creative ideas for layering and laying out candles, fairy lights or dimmable lamps). (Don’t forget reading nooks or corners!) Overall, with the winter aesthetic, try to capture the demand for a cosy atmosphere, the festive glow and a touch of sophistication - there are always potential clients looking for refined and timeless Christmas decor ideas.
Winter aesthetic decor blog post ideas for interior brands:
Winter-inspired colour palettes for styling your home
Explore frosty blues, soft greys, and metallic accents that reflect the elegance of winter landscapes
How to incorporate natural elements into your winter decor
How to use pinecones, branches and greenery to bring an organic, seasonal touch to your interiors
Cosy yet sophisticated: Textures to embrace in your winter decor
Highlight materials like velvet, faux fur and wool to add warmth and style at home
Modern winter aesthetic: Minimalist winter decor ideas
Ideas for sleek, uncluttered home styling with understated elegance
How to blend festive decor with year-round design features
Offer tips on adding subtle, seasonal accents that complement your existing interiors without overpowering them
Example from Homes and Gardens: 7 minimalist Christmas decor ideas favoured by designers that embrace the beauty of simplicity
A taxi on a snowy, icy road in Sheffield via Unsplash
A frosty footpath in countryside near Winchester via Unsplash
3. Stylish December design ideas for a festive home
If you’re looking for interior design ideas in December for your home, there’s more you can draw on than just Christmas. December marks the official start of winter, whether you’re going by the calendar (1 December) or meteorological (21 December/Winter Solstice). Going out on a bit of a limb, my prediction is that the overly-prolonged season, particularly the commercialism of Black Friday, will eventually lead to a backlash, as December becomes devoid of its traditional or cultural meaning in the UK.
With this is mind, the massive pressure of this prevailing commercialism, there’s a perfect opportunity to stand out as an interior brand by doing something different or offering a creative alternatives that are truly genuine. Thinking about December design ideas, use your blog content to talk about ideas for intimate family gatherings to grand end-of-the-year entertaining setups. As above, think festive and stylish without the hollowing out that’s creeping in with all the pressure, commercialism or tackiness.
It’s not too late to explore everything that nature has on offer for your interior design ideas in December. Coming back to a perennial favourite - wreaths - have you ever thought about how they can be reused or repurposed across the seasons? On a personal note, we’ve got one that’s still going strong well over a year on: it’s been on the door, used for a business social event and is currently on the bedroom wall! Another really powerful aspect of December interior design ideas is scent. December and winter has a very particular smell that is highly evocative. Alongside the spatial planning, layering, lighting and textures, you can offer lots of value in your blogging on the topic of how to integrate seasonal scents (think pine, cinnamon, clove, orange); plus these go hand in hand with lighting ideas (candles, diffusers).
Anything bespoke, handmade or sustainable will immediately garner more attention and create more impact when it comes to your December interior design ideas. The reason for this is because items like this demonstrate much more thought, attention and a considered approach, which are highly attractive when it comes to enjoying a space. A few obvious examples to get you going with your blogs include handcrafted ornaments, artisan-made ceramics or even reusable crackers. Anything with a nod to your personal or business values but that elevates the festive experience is going to be a winner. Whatever December design ideas you come up with, blog content in this area will help inspire your potential clients for those memorable and elegant December spaces.
Stylish December design ideas for interior blog posts
Transforming your home into a festive retreat this December
Provide a step-by-step guide to creating warm, welcoming spaces perfect for holiday entertainingBespoke festive decor ideas for the home in December
Discuss custom-made decorations, unique installations, and one-of-a-kind statement piecesHow to style a dining room for an elegant Christmas dinner
Share tips for luxurious table settings, ambient lighting and seasonal centrepiecesCreating cosy corners for relaxed December evenings
Focus on designing snug spaces with comfortable seating, soft lighting and winter accessoriesLuxury festive design ideas for open-plan kitchens or living areas at home
Offer advice on zoning spaces and creating cohesive yet distinctive festive touches throughout open-plan interiors
Example from House Beautiful: Chic Winter Decorating Ideas for an Ultra Cosy Home
Anything else to know about December blog ideas?
December: it’s hard to get away from Christmas and the whole festive vibe, but take the opportunity to offer your website visitors inspiration and advice that positions your interior brand as a thought leader. The ideas above are highly seasonal and sought after, but you can tailor them to what’s most relevant to your business. Remember, the idea here is to help potential clients curate a stylish home with considered interior design, whether bespoke Christmas tree decorations or nailing the winter aesthetic. If you do that well, you’ll begin to see readers finding and connecting with you through search engine results.
