February florist blog ideas: Valentine's, Spring & Easter
February is a late-winter month, by the end of which the Spring Equinox (around 20th March) is looming. For florists, floral designers and flower shops, it’s a month dominated by Valentine’s Day (14 February), but thoughts start to turn to Spring, Easter and making plans for summer weddings. Yes, really! Weddings get planned well in advance, which is the name of the game with writing blogs for your website. This makes February a great time to be writing blogs, improving old ones and planning your content marketing so as to better tap into these seasonal trends. The aim is to attract new visitors and increase your chances of sales and revenue by matching your content to demand.
What we’ve found over this series is that whenever there is a big event or time of the year, people turn to Google and Pinterest for the best and most current ideas, aesthetics and vibes. Feburary is no different with Valentine’s Day and closely followed by Spring and Easter. This month, we explore these three content areas to give you some really helpful ideas for your February blog posts, specifically designed to speak to people who are gathering inspiration or potentially ready to buy from the right wedding florist, floral designer or flower shop.
If you’re new to this series, every month we take inspiration from Pinterest’s hot trends for the upcoming month. Pinterest Trends show us that if you’re a florist, you need to have your content nailed down well ahead of February, as searches for Valentine’s Day quickly peak and drop off, and the same goes for Spring, Easter or those getting ready for summer weddings. If you’ve not scheduled your blog posts beforehand, Google may not index them in time for the surges. The ideas we share are seasonal and viral moments that are likely to drive Google searches, so you can use them as inspiration for your content and harness search traffic for your website.
In this article:
A summary of the key takeaways for florists on blog content in February
Valentine flowers blog post ideas for florists
Wedding flowers blog post ideas for florists
Spring & Easter flower blog post ideas for florists
Wildings is a website designer for small businesses. Our studio is based in Torquay, Devon, and we provide small business website design for creative, hospitality & lifestyle businesses across the UK (like garden designers, interior designers, architects, floral designers and more!). In this series for garden, home and interiors brands, we’re looking at how to get inspiration for writing content on your website blog to attract potential clients and boost your SEO presence in organic Google results. Explore the series on blog post ideas for garden & interiors websites →
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A summary of the key takeaways for florists on blog content in February
If you’re in a rush or don’t have time to read through our tips in full, here’s a summary of the key takeaways for high impact February blog posts if you’re a wedding florist, flower designer or flower shop:
Plan and publish Valentine’s Day content early to take advantage of seasonal search trends - see below for suggested topics, such as ‘How to choose the perfect Valentine’s Day bouquet’
Use high-quality flower photography and make sure your blogs are as closely related to search questions as possible
Include clear Calls To Action such as ‘Browse our Valentine’s collection’ and or related offers to people to your online shop and checkout
Highlight what makes your floristry unique, such as sustainable practices or bespoke designs, to build personal connections with visitors
Repurpose your blog content for social media, newsletters or in-shop promotions to maximise your reach and save you time on writing fresh content all the time
Include real-life insights and links to your business portfolio as evidence that you are an expert (this helps build trust)
Create free downloads for your website lead magnets to build your maillist and engage people beyond the seasonal events
Finalise Easter content by mid-February and focus on Spring themes throughout March
Add internal links to related blogs or your product pages to keep readers on your site longer (good for SEO)
Regularly track blog performance using tools like Google Search Console to make improvements and increase effectiveness
Without further ado, these are your February blog post ideas, if you’re a florist, floral designer or flower shop: helpful inspiration for interesting and engaging blog posts; attract attention in Google search results; and get people on your website!
1. Valentine flowers blog post ideas for florists
Valentine’s Day is the biggest event of February and can account for more than 30% of annual sales for florists. As it’s one of the busiest times of the year, it’s the perfect opportunity for florists to create blog content on their websites that both attracts and engages potential customers. To tap into this guaranteed seasonal surge, the two keys for success are:
Plan and publish your blog content well in advance
Focus on topics that are helpful and inspire visitors
The reason for this is because seasonal searches for Valentine’s flowers (and related topics) start to pick up after Christmas, peak just after Valentine’s and then drop off precipitously. You also need to allow Google time to index new or updated content, so if it’s not up and running by the end of December, you’ll struggle to get traction. If you’re a florist or flower shop, think about writing posts along the lines of: ‘The best Valentine’s Day flowers to impress your loved one’ or ‘How to choose the perfect Valentine’s Day bouquet’. This type of blog post does two things simultaneously: showcases your expertise and addresses common customer questions, allowing you to get the most impact. Don’t forget to include great flower photography of your arrangements or bouquets (as flowers are highly visual) plus keywords or questions that people are using in Google for such as ‘Valentine’s Day flowers’ or ‘What flower is usually sent or given on Valentine Day?’ to boost your search rankings. If you can publish blogs that line up with what people are searching for in the weeks leading up to Valentine’s Day, you’ll massively increase your visibility and the amount of organic traffic arriving on your website.
In terms of practical tips for writing your posts as a florist or floral designer, make sure to include a clear call-to-action (CTA) that helps Valentine’s visitors take the next step if your blog has hit the mark. This will help with what’s called the ‘conversion rate’ of visitors to enquiries. For example, a prominent button to ‘Browse our Valentine’s Day collection’ that links to your shop or perhaps an exclusive time-sensitive special offer. Aim to get a good balance between valuable content and sales messaging. Offering free advice will increase the effectiveness of your CTAs. If relevant, weave in tips and tricks such as ‘how to personalise a Valentine’s bouquet’ or ‘how to make flowers last longer’. Not everyone will buy, but there will be a percentage who decide they can’t and they’d rather pay an expert - you! Advice helps build trust which in turns increases engagement. Don’t forget to share or repurpose blog post content on social media, e-mail newsletters or your bricks & mortar shop: this increases its reach plus reduces the time you spend on marketing.
Lastly, if possible, try to weave in key points from your brand messaging as a florist or flower shop. Alongside tips, tricks and advice, share briefly what makes your floristry unique, whether it’s your local suppliers, sustainable practices or bespoke arrangements. Customers are increasingly drawn to businesses with a personal touch, so don’t shy away from mentioning your brand values in your Valentine’s Day blog content. For example, blog about what goes into your signature Valentine’s bouquet (without giving away any trade secrets!) or a behind-the-scenes look at your preparation for Valentine’s Day. What content will build a connection with your audience? This is an effective long-term approach as it focusses on Valentine’s Day as a peak sales period, but also the chance to grow the size of your audience for subsequent years or other campaigns you run.
Example blog post ideas for Valentine’s Day in February
The ultimate guide to choosing Valentine’s Day flowers for your loved one
Beyond red roses: Unique Valentine’s Day flower ideas to surprise and delight
The language of love: What your Valentine’s Day flowers say about your feelings
Romantic blooms on a budget: Valentine’s Day flowers for every price point
How to create the perfect Valentine’s Day bouquet: Tips from a florist
Caring for Valentine’s Day flowers: How to make your bouquet last longer
Timeless vs trendy: The best Valentine’s Day flower trends
Personalised petals: Creative ways to customise your Valentine’s Day flowers
Flowers to pair with gifts: Matching blooms with chocolates, wine, and more
Valentine’s Day for everyone: Flowers to show love to partners, friends, and family
Example from Flying Flowers: Best Flowers for Valentine’s Day
Key takeaways for florists and Valentine’s Day blog content
1. Plan and publish early
Start creating and publishing Valentine’s blog content before the end of December to ensure it aligns with the seasonal Valentine’s search and gives Google time to index your posts
Focus on helpful, inspiring topics that attract early planners, such as ‘How to choose the perfect Valentine’s Day bouquet’ or ‘Unique Valentine’s flower ideas’
2. Optimise for visibility and engagement
Use high-quality flower photography to showcase your arrangements, as flowers are highly visual
Incorporate relevant keywords like ‘Valentine’s Day flowers’ and address common questions to boost your visibility on Google and drive traffic
Include clear calls-to-action (CTAs) like ‘Browse our Valentine’s collection’ or offers to help gets sales over the line
3. Talk about your brand values and repurpose content
Highlight what makes your floristry unique, such as sustainable practices, local suppliers or bespoke designs to build a personal connection with visitors
Share behind-the-scenes content, such as your preparation process for Valentine’s Day or the inspiration behind your signature bouquets
Repurpose blog content for social media, email newsletters and in-store promotions to maximise its reach and save time on marketing
2. Wedding flowers blog post ideas for florists
Believe it or not, the month of February is also the time when wedding planning hits a peak. This makes it the ideal time for florists, floral designers and flower shops to publish blog content, targetting couples who are planning their weddings. For example, if you study the seasonal trends on Pinterest, you’ll notice that searches for ‘wedding flower bouquets’ pick up at the end of December and peak in late January to early February. There are secondary peaks in mid-July and late-August, but by then it’s too late. As with Valentine’s, it’s critical to have your blog post ‘ducks in a row’ to capture traffic from newly engaged people looking for inspiration. The best way to do this is through (no surprises) blog content that gives lots of value, ideas and aesthetics linked to the common questions people are searching. For example, blog titles like ‘romantic wedding flower ideas’ or ‘How to choose the perfect bouquet for your wedding style’ will be most effective in attracting search traffic. Weddings are highly visual as we’ve mentioned already, so include a handful of high-quality images of your work and organise your blog content into logical sections or paragraphs that make it easy for readers to explore ideas or find the answers they’re looking for. A lot of wedding research and planning happens on Pinterest, so you can kill two birds with one stone by embedding Pinterest pins in your blog: friendly visuals, such as flat-lays or moodboards work well.
Unpacking the Search Engine Optimisation (SEO) side of things a bit further, don’t be put off or scared by this side of your website. The key to SEO is answering the questions that people ask search engines. If you can get into the mindset of people planning their weddings you’ll find that your content get more traction in Google searches. Our research on Pinterest, for example, shows that some of the top wedding-related keywords include ‘wedding flower ideas/vibe/aesthetic’, ‘bridesmaid flowers’ or ‘church/top table flower arrangement’. Use these to create blog post titles such as ‘top ten ideas for bridesmaid flowers at your wedding’ and then include the keywords naturally throughout your blog. As we’ve underlined elsewhere, optimise your images to ensure your website loads quickly, is mobile-friendly and, particularly in the case of wedding planning, include a Pinterest share button so that your visitors can save your content easily. Longer term and to build your audience further, think about how you can create guides or free downloads on seasonal wedding flowers or specific floral arrangement aesthetics (e.g., boho, minimalist, traditional etc.) - the example from a wedding planner below is an excellent example. You can use this to build your maillist plus this kind of content will remain relevant for months afterwards, drawing in traffic well beyond February.
Lastly, make sure that you insert yourself into the blog so that it’s obvious that you’re the expert in the room. This helps build trust with visitors which is critical for success in sales conversations that may follow. Think about how you can share some of your professional insights that go beyond the usual kind of tips, such as ways to get a cohesive floral design or how to balance flowers with other wedding décor. This is where you can bring in your real-life experience, such as photos of you in action or short, pithy testimonials from past wedding client that illustrate the problem you solved. FAQs are another excellent way to build trust and attract traffic, such as a ‘wedding flower FAQ’ blog post that goes through the most common client problems one by one. Always have the next step in mind, so state the obvious: encourage visitors to contact you for one-to-one consultations or prominent links to your portfolio with examples of wedding aesthetics or arrangements that you specialise in.
Example February blog post ideas for Spring & Easter flower content
How to create stunning Spring flower arrangements for your home
Transforming your business with eye-catching Spring floral installations
The best seasonal blooms for beautiful Easter flower arrangements
Bright and cheerful Spring flowers to bring your space to life
Creative ideas for decorating your Easter table with flowers
Spring flower trends: What’s blooming this season
How to choose the perfect Spring flowers for your business display
Elegant Spring floral installations to refresh your space
Top tips for arranging Spring flowers like a professional florist
The meaning of Spring flowers and how to use them in your arrangements
Example from Petal Power Wales: Easter decoration ideas (Note how this wedding florist in Cardiff use its blog to attract attention around Easter)
Key takeaways for florists and wedding flower blog content
1. Plan content around peak wedding planning searches
Publish blog posts before or by early February to capture traffic from newly engaged couples searching for ideas
Focus on value-driven topics such as ‘Romantic wedding flower ideas’ or ‘How to choose the perfect bouquet for your wedding style’
Use high-quality images of your work, and organise blogs into clear, easy-to-navigate sections for inspiration and guidance
2. Optimise content for SEO and Pinterest
Target keywords like ‘wedding flower ideas,’ ‘bridesmaid flowers’ and ‘top table flower arrangements’ to attract Google searches
Embed Pinterest-friendly visuals, such as flat-lays or mood boards, and add share buttons for easy saving
Ensure your website is mobile-friendly, fast-loading, and includes optimised images to enhance user experience and rankings
3. Build trust and long-term engagement
Share professional insights, tips for cohesive designs, and success stories from real weddings to position yourself as an expert
Create evergreen content like seasonal flower guides or aesthetic-specific posts (e.g., boho, minimalist) to draw long-term traffic
Use blog CTAs to link to your portfolio or offer personalised consultations, helping convert readers into clients while growing your e-mail list
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3. Spring & Easter flower blog post ideas for florists
The final trend worth knowing about in February for your blog posts and website content is searches to do with Spring and Easter flowers. If you’re a florist, floral designer or flower shop, I suggest you pay attention to this one, as February is the key time to be finishing off your content marketing. Why? Well, if you’ve got quality content on your website blog to do with Spring or Easter flowers, then you’re going to attract attention to your business and maximise your flower sales when it comes to Spring and Easter. As above, seasonal search data on Pinterest shows that Easter content needs to be done and dusted by Valentine’s and Spring content is most popular throughout March. If your potential customers are searching for seasonal flower ideas, particularly fresh inspiration and practical tips, blogs along these lines are likely to perform better. For example, blog titles like ‘Creative ideas for Easter table arrangements’ or ‘How to style Spring flowers for your home or office’. As before, include high-quality images that can be pinned to Pinterest boards (e.g., flat-lays (people can’t get enough of these!), close-ups of Spring blooms or wider-angle shots of completed arrangements or work-in-progress).
Always produce content with the question or problem your ideal client has in mind, rather than focussing on something you like. Blogs on popular topics will drive more organic traffic from Google rather than a random or very niche subject. Google is helpful in this respect, so will start to give you suggestions as you type into the search area. You also get a ‘People Also Asked’ section with similar topics in a search result. Try searching for the following ideas and look for trending ideas or the titles of other high-ranking blog posts on Spring or Easter flowers: ‘seasonal Spring blooms’, ‘Easter floral arrangements’ or ‘Spring flower displays for businesses’. Once you’ve got your topics, structure your blog to cover every conceivable angle to do with it or the most important things for customers to be aware of. Your blog should have clear sections that deal methodically with the topics. Bullet points are great and remove the need to write flowing prose plus they’re easier for readers to scan. Other topics include ‘how to care for Spring flowers’ or ‘best flowers for Easter celebrations’. If you’ve already written related blogs, include links to these (know as internal links) or to relevant product or collection pages to maximise visitors’ time on your website, exploring your offerings. Ideas for lead magnets and maillist-building forms include ‘Spring flower care guide’ or a ‘DIY Easter centrepiece tutorial’ - there are so many ways to get creative with your marketing!
Last but not least, always repurpose content that you post on your blog elsewhere. We advocate a blog-first approach, rather than turning social posts into blogs. In short, you tend to get more bang for your buck with content on your website over social media; it can be improved after your publish it; and it’s easier to turn it into short-form content than the other way round. It’s incredibly soul-destroying to craft a Reel for Instagram, post it and then watch it tank and disappear with no interactions. On the other hand, a blog can be improved and developed endlessly and you can use Google Search Console to track its effectiveness. Once you have settled on a blog title you are confident will garner attention in Google searches, showcase your expertise and creativity in the body of the blog. Alongside the tips and advice, for example, share behind-the-scenes insights into how you create your Spring arrangements or highlight your favourite seasonal flowers and why you love working with them. It’s important to get this variety as it makes your content more effective. If you do repurpose content for social media, don’t forget to update your Instagram bio so that people can read the blog in full for all your insights on Spring and Easter flowers.
Example February blog post ideas for Spring & Easter flower content
How to create stunning Spring flower arrangements for your home
Transforming your business with eye-catching Spring floral installations
The best seasonal blooms for beautiful Easter flower arrangements
Bright and cheerful Spring flowers to bring your space to life
Creative ideas for decorating your Easter table with flowers
Spring flower trends: What’s blooming this season
How to choose the perfect Spring flowers for your business display
Elegant Spring floral installations to refresh your space
Top tips for arranging Spring flowers like a professional florist
The meaning of Spring flowers and how to use them in your arrangements
Example from Petal Power Wales: Easter decoration ideas (Note how this wedding florist in Cardiff use its blog to attract attention around Easter)
Key takeaways for Florists on Spring & Easter Flower blog content
1. Plan and publish early for seasonal searches
Complete Easter content by mid-February to align with search trends and focus on Spring content throughout March
Create blog posts addressing popular searches like ‘Creative ideas for Easter table arrangements’ or ‘How to style Spring flowers for your home or office’ to attract seasonal traffic
2. Optimise content for search engines and Pinterest
Research trending keywords like ‘Easter floral arrangements’ and ‘seasonal Spring blooms’ using tools like Google’s ‘People Also Asked’ section
Use high-quality visuals (e.g., flat-lays, close-ups, and wide-angle shots) to enhance Pinterest appeal and encourage sharing
Structure blogs with clear sections and bullet points to improve readability and SEO performance
3. Maximise content reach and engagement
Repurpose blog content for social media, newsletters, and lead magnets like a ‘DIY Easter centrepiece tutorial’ or ‘Spring flower care guide’
Highlight behind-the-scenes insights or favourite seasonal flowers to showcase expertise and add a personal touch
Include internal links to related posts or product pages to keep visitors engaged and exploring your offerings
Regularly track and improve blog performance using tools like Google Search Console
Anything else to know about February blog ideas?
The top thing above all to bear in mind here is that if you want to maximise reach and engagement around Valentine’s Day, you need to have your website blog and marketing content sorted well in advance. The same goes for Spring and wedding flowers content if you’re a florist or floral designer. The only other thing is be laser focussed on answering the main questions that people put in Google or search engines. If you’re not tapping into the popular searches, then your webpages are going to struggle to drive traffic. It’s not that they’re bad, but because they’re not focussed enough.
