January blog ideas: New Year inspiration for interior brands
January is the month of new starts and lifestyle changes: moving house, decluttering or revamping at home. If you’re an architect, interior architecture studio or interior designer, the New Year is the perfect time to inspire and guide potential clients as they navigate those big changes and the implications they have for their homes. What’s the aim? To catch this guarantees annual seasonal wave of interest on Google and position yourself as a trusted expert who’s on trend and sympathetic to what people value most.
Whether you're highlighting emerging trends for the year ahead or helping clients embrace values that guide their purchases choices (such as sustainability) January is an opportunity to set the tone for the year ahead. This month, we explore three content areas to give you January blog post ideas, tailored for clients who value classic style, sophistication and safeguarding the natural world. These January blog ideas will help you get off to a good start with your content marketing in the New Year and crucially help you attract more traffic to your website.
If you’re new to this series, every month we take inspiration from Pinterest’s hot trends for the upcoming month. Pinterest Trends show us January is the time people move house, get organised, declutter or redesign (like panelling up the stairs - yes, really!). We’ll use these as a springboard for January blog post ideas for interior brands. Why? These ideas are seasonal and viral moments that are likely to drive Google searches, so you can use them as inspiration for your content and harness search traffic for your website.
In this article:
Fresh January interior design trends: biophilic design & artisanal crafts
January design ideas: how to style your home for a fresh start
New year, new interiors: how to adopt reuse & sustainability in your home this January
Wildings is a website designer for small businesses. Our studio is based in Torquay, Devon, and we provide small business website design for creative, hospitality & lifestyle businesses across the UK (like garden designers, interior designers, architects, floral designers and more!). In this series for garden, home and interiors brands, we’re looking at how to get inspiration for writing content on your website blog to attract potential clients and boost your SEO presence in organic Google results. Explore the series on blog post ideas for garden & interiors websites →
A66 dual carriage way running towards Keswick via Unsplash
Dog walkers on a disused railway line near Keswick via Unsplash
Fields and snowy mountains near Keswick in winter via Unsplash
Without further ado, these are your January and New Year blog post ideas, if you’re an architect or interior designer: helpful inspiration for interesting and engaging blog posts; attract attention in Google search results; and get people on your website!
1. Fresh January interior design trends: biophilic design & artisanal crafts
January and the New Year is a natural annual marker of new chapters or new starts. There’s something in the human condition that looks head when a clock or calendar resets. Two key interior trends to be aware of are biophilia and artisanship. With a greater aware of climate change, loss of biodiversity and relentless commercialism, these are timely trends and unlikely to be passing fads with timeless design elements. Theses are some very meaty topics to get into if you’re blogging as an interior designer or interior brand, but Google and Pinterest show us that potential clients perennially look for ideas and inspiration, especially if they allow them to make the most of the current season.
Biophilia was first defined in the 1960s by Erich Fromm as a deep-seated human need and desire to be connected with the natural world. Biophilic design is about incorporating nature for better health and wellbeing, and it goes hand in hand with stewarding the natural world. Biophilia was an important theme of the 2023 Chelsea Garden Show, highlighting the benefits of being enveloped by nature and better connecting with it. Biophilic design is likely to continue to gather momentum, particularly because it fosters connections with hyperlocal products and suppliers. This connection with the immediate surrounding environment is incredibly powerful. Use your blogs to explore ways to pare back designs as far as possible to bring the natural elements to the fore: trees, plants and natural finishes (like stone or local materials). Integrating organic elements is a great way to promote a sense of calm in interior spaces by establishing a robust connection with the natural world.
Closely linked with biophilic designs is all things artisan or artisanale. Artisan has become a bit of a buzzword, but basically means a person or micro business that produces something in limited quantities often using traditional methods. A move to much more local, highly crafted designs is part of the reaction to fads and throwaway fashion trends, plus the knock on affect of adverse global economics. Budgets are strained, but people don’t stop spending; they spend more wisely, and are not necessarily afraid to invest in quality pieces or designs. The artisan trend is also powerful because it draws in storytelling - bespoke or handcrafted pieces tell much more of a story, about both the buyer and the seller, so add lots of personality to interiors. Examples include custom joinery, hand-thrown ceramics and local textiles.
January biophilic design & artisanal craft blog ideas
How to incorporate biophilic design into your home
Highlight ideas such as using plants as integral design elements, patterns and textures found in nature and integrating natural light and outside views to bring the outdoors inside
Handcrafted ideas to get the artisanal aesthetic at home
Focus on bespoke furniture, handmade ceramics and woven textiles that add unique character and a personal touch to interior spaces
A guide to using organic materials at home: From raw stone to natural fibres
Explore how to incorporate untreated wood, sustainable fabrics and unusual natural finishes
Why craftsmanship is a key interior design trend
Analyse the shift towards bespoke, locally made pieces and their appeal to values-conscious clients, plus how to source and style them in the home
Example from Studio Burntwood: Interior Design Trends 2025: Top Five Predictions
2. January design ideas: how to style your home for a fresh start
January is synonymous with fresh starts - what we’ve noticed from researching trends on Google Trends and Pinterest Trends is that January is dominated by tidying, decluttering, organising and reimagining spaces for the year ahead. January is the perfect time for content marketing and blog posts that help or inspire potential clients who are reimagining their homes. Decluttering and organisation is the obvious one to start with as Christmas decorations go into lofts and tip runs get booked to the local dump. Ikea has its place, but there is so much room for imagination and creativity here. Overall, aim to meld beautiful with functional; remember there is massive crossover with biophilic and artisanal design from above. Creating deep connections with everyday items is what makes things like bespoke storage, hidden cabinetry and multi-functional spaces so popular.
Colour and paint is a popular way for people to give their home a fresh start in January. Refreshing colour palettes can also breathe new life into a home, plus it’s a pretty quick win. Paint companies often take January and the New Year as a chance to launch their colour of the year. This is simply a prediction, but there are some interesting factors that go into them. Dulux’s colour of the year is ‘True Joy’, an uplifting yellow that conveys optimism and brings a pop of colour. It reflects the pervasive feeling that ‘things must be better than this’. We explored the colour psychology of yellow and how businesses can use yellow in their branding. Elsewhere, Benjamin Moore paint manufacturer has gone for ‘Cinnamon Slate’, a plum-brown, with the aim of attracting interior designers who appreciate its enduring style and modern edge. Use your blog content to guide potential clients whether through paint, upholstery or accessories to help them achieve impact and a harmonious aesthetic at home.
Finally, a way to attract traffic to your website from potential clients not necessarily looking for a full redesign is to explore lighting options. We’ve talked about lighting quite a bit over this series as it’s a transformative addition: i.e., a little bit goes a long way. Use your blog to explore statement fixtures such as sculptural chandeliers, modern pendants or layered lighting solutions, which can provide a cost-effective way to refresh a space. Pairing lighting with reflective surfaces like mirrors or polished metals can enhance light flow, creating a brighter, more uplifting atmosphere.
January design ideas for blog posts on styling the home
How to declutter with style plus storage ideas your home
Offer ideas like sleek, in-built cabinetry, hidden storage systems and multi-purpose furniture with to refresh and maximise interiors
Ideas for a room-by-room transformation of your home
Offer tailored advice for updating living rooms, kitchens, and bedrooms with trending palettes and textures
How to refresh your interiors with trending paint colours and palettes
Dive into the psychology of colour and how to use paint manufacturers’ colour of the year or sympathetic paint choices
Lighting options on a budget: how to maximise light in your home
Discuss sculptural chandeliers, layered lighting and impactful, handing pendant lights, plus some of the psychology around good lighting
Layering secrets: How to add texture to the interior design of your home
Share tips on mixing velvet, wool, and polished wood for a cosy yet modern aesthetic
Example from Gemma Budworth Interiors: My take on Interior Design Trends this Winter
Reflections on a lake in winter near Keswick via Unsplash
A mossy mill and water wheel in winter near Keswick via Unsplash
3. New year, new interiors: how to adopt reuse & sustainability in your home this January
The funny thing about January and New Year trends is that they are often suspiciously familiar. Partly there’s nothing new under the sun, but also classic trends get reinvented time and again and take time to pick up. Sustainability should be regarded as a necessity for modern design, rather than a trend, but this comes with a few caveats and should be nuanced. When we say reuse and sustainability, we don’t mean quick and dirty upcycling with some wax paint. This theme is about bringing together highly attractive values in a coherent way.
In terms of January, it’s an ideal time to educate clients on how to embrace reuse and sustainability without compromising on style. Adaptive reuse is an updated version of upcycling - transforming existing pieces or structures. The key thing here is that it is far more than a superficial facelift. For example, think about how to guide potential clients on choosing an investing in a showstopping piece of antique furniture or old architectural features and then integrating them into the overall aesthetic of a room. This approach combines creativity with environmental consciousness, but is not just about paying lip service or greenwashing.
Reclaimed materials are also gaining traction in the area of reuse and sustainability. This links back to the sections above and can add a huge amount of value through giving clients a deeper sense of the provenance and authenticity of materials in their home; the stronger the connection we have with items in our home, the more we value and appreciate them. Use your January blog content to guide your audience on how to source reclaimed wood, metal or glass or highly crafted bespoke tables or walls with collections.
Lastly, textiles are a great way to dip a toe into this area of reuse and sustainability. Natural fibres such as wool, hemp or tweed can be sourced locally, often tying in with colourful manufacturing histories. Again, the impact is through helping customers establish links with characterful items and the people behind them; the shared history and culture which makes them so much more meaningful in a home.Stylish December design ideas for interior blog posts
Blog post ideas for reuse & sustainability in January
How to transform your how with through reuse, vintage finds and antiques
Share examples of repurposing antique furniture, turning reclaimed wood into features and mixing vintage with contemporary
The best materials, finishes and products for sustainable interior design
Create a curated list of high-end sustainable options like bamboo flooring, recycled glass tiles and responsibly sourced stone - ideally, as local possible!
What is adaptive reuse and how to breathe new life into old spaces
Explore the ins and outs of adaptive reuse: from converting barns into living spaces to repurposing heritage properties.
The best accessories from local artisans and craftspeople for a well-styled, beautiful home
Create another list (people love listicle blogs!) highlighting UK-based artisans creating unusual homeware like woven rugs, upcycled lighting and handmade ceramics
Example from Gemma Wright Interior Design: A guide to sustainable interior design
Anything else to know about January blog ideas?
January is the perfect time to inspire your clients with content that reflects the year ahead. Whether you’re exploring fresh trends, showcasing practical design ideas or championing sustainability, these January blog ideas will position you as a leader as an interiors brand, whether you’re an interior designer, architect or interior architecture studio. Remember that the more you deliver thoughtful, engaging content, the higher the likelihood that will attract an audience that appreciates your expertise though search engine results, leading to more leads and enquiries.
