Tips & resources
A thoughtful blog for businesses & brands
Our blog is all about helping small business owners get clear and confident in their brands. We share tips, insights and advice into what makes for great branding and website design. If you’d like us to cover a topic, get in touch!
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Google Search Console: use free insights for better SEO
How to setup & use Google Search Console with its free insights to improve your website SEO and drive more traffic to your site
Why purple might be the perfect colour for your branding
Why the colour purple is an excellent choice for small businesses in their branding; plus we unpack its colour psychology and the power brands can harness through purple.
Colour blue: is it a safe bet for business branding?
Why the colour blue is such a popular choice for small businesses in their branding; but how to work with blue to stand out from the corporate crowd in your branding.
What we learned from blogging this year: our top tips
Top tips for small businesses on how to use a blog for effective content marketing.
3 reasons to use the colour green confidently in branding
Why the colour green is an excellent choice for small businesses in their branding; plus we unpack its colour psychology and the power brands can harness through green.
4 burning questions & our answers on improving website SEO with fab content
We answer burning question from small businesses on how to use your blog to improve your website's content SEO
How the right brand photography can actually build trust & increase business success
Images are often make or break for small business websites: they build trust with visitors as well as convey the key elements of a business’ branding. Get brand photography right and it feeds directly into your marketing and sales as a business.
3 brilliant reasons to use the colour brown in your branding
Our top three reasons to stop hating the colour brown; consider using it in your branding; and how your small businesses can benefit from its power as a colour
5 simple ways small businesses can be more sustainable at Black Friday
Black Friday leads to promoting overconsumption: bad for personal finances & bad for the environment because of the waste generated. Here are 5 ways to be more sustainable.
Best size for your website images, how to do it & why it’s important
Do you upload massive images on your website and walk away? Don’t be that person! Images are important and need to be optimised before uploading - we show you how to go about it.
How to choose the perfect website platform that works for your business
Tips on how to choose the right website platform that works for your business, whether it’s a new site or you’re redoing an existing one.
9 big red flags that your branding is actually broken (& reasons for hope)
Nine signs that your branding is broken - the feelings and emotions that point to problems in your business branding.
How to build a strong corporate brand that corporate businesses love
We explore how corporate brands who work with corporate businesses can build a strong brand with personality that is unique and stands out.
How long does it take to build a stonking Squarespace website?
We answer that question that everyone has - how long will my website take? It’s not as long as you imagine, as long as you’ve got three key things sorted.
5 surefire essentials for an amazing website design (& what not to do)
Part 1 in our series on what to look out for in good website design, looking at the framework that goes to make an amazing website.
The Lover brand archetype: sensuality vs sexuality
The Lover is the first in our series on Brand Archetypes for businesses. We’ll be examining why they are so powerful and how you can harness them for maximum impact in your business.
Introducing the power of brand archetypes
We’re introducing a series on brand archetypes, and this is why you should prick up your ears. Brands that consistently express an appropriate archetype drive profitability and success in real and sustainable way.
6 steps to make your brand a showstopper
Taking inspiration from GBBO, we’ve been thinking about what makes for a show-stopping brand - a brand that everyone keeps coming back for; one that people rave about and demand the recipe! Here are our key steps for a showstopper brand.