Explore the power & impact of Branding for your business

If you’re exploring branding for your business, you’re in the right place. Below you’ll find all our content on branding help your business brand:

Why it’s important
How it can help
Ways to get started

Branding by Wildings

Find out more about our branding services for businesses and how you can work with us - we are Wildings Studio (headed up by Rachael & Simon Cox), a South Devon brand studio in Torquay, working with creative businesses & creatives across the UK and beyond.

Branding for businesses

We’ve written and produced a lot of material about branding over the years: mini-series, top tips and articles. Explore the following themes:

Brand archetypes

Brand archetypes help you convey what’s most important to your business by providing an overall guiding framework that resonates deeply with your ideal customer. Extraordinary brands align themselves with one brand archetype which has been shown to drive profitability and success.

Introducing

Introduction to & overview of brand archetypes: Introducing the power of brand archetypes
Introduction brand archetype video: Intro Instagram Reel

The Social group

Introduction to The Lover: The Lover brand archetype: Sensuality vs. sexuality
The Lover brand archetype video: The Lover Instagram Reel

5 tips for your branding

The tell tale signs, emotions and feelings that point to problems with your branding and how to look out for them: 9 big red flags that your branding is actually broken (& reasons for hope)

How to define your ideal customer for maximum brand impact

Top things to look out for and implement if you are looking to hone or tighten up your branding: 5 tips to gain visual coherence & impact for your brand

Understanding branding with analogies

Branding can be hard to get your hand around as it is quite conceptual and everyone says you just need it, which is not always helpful! We’ve used a few analogies to help you understand the importance of branding and how it can help you.

The Great British Bake Off & Baking: 6 steps to make your brand a showstopper
Branding & nature: The English Oak: 6 lessons for a strong brand

Building a brand

Tips on how to create a strong, unique & memorable corporate brand: How to build a strong corporate brand that corporate businesses love
How we put a brand together: Behind the scenes with Rach

A step by step approach with Rachael

Rebranding your business

All brands evolve and often you may want to rebrand rather than starting again. We did a rebrand recently (from The Apple Yard to Wildings Studio) and learned lots in the process - here’s what we want to pass on to you.

Renaming your brand

Renaming your brand is a particular specialism within branding. When grappled with this when we renamed ourselves Wildings Studio after being The Apple Yard and moving from Derby to Torquay in South Devon.

Don’t forget the following when you rename your brand: 16 areas to update when you rename your brand

Managing your brand

Your brand is a living entity - if you ignore it or don’t look after it, it will shrivel up and die. All brands evolve and need careful management. Here are some areas we’d suggest looking at.